Case Studies

Employee-Powered Video Sharing

by WorkLearnMobile

Top tip: the best way to teach employees about their work is to use OTHER employees.

The single mobile learning trick that has succeeded in the widest range of scenarios is video sharing. Not just through enterprise-focused video channels, but also by encouraging employees to teach their colleagues.

Here are a couple of the most famous ones:

Dare2Share: (British Telecom, 2008)

In 2013, watching videos online and creating and sharing your own videos anywhere is fairly standard, but five years ago this was still an emerging technology. British Telecom (BT) is a global company, providing telecommunications services to more than 20 million customers in the UK. Approximately 30% of its 100,000 employees were field-based engineers who had access to a traditional e-learning system (Route2Learn), but felt frustrated that the traditional format didn’t allow them to learn from their peers. In fact, 78% of surveyed staff felt that they learned more from peers than they ever learned via formal training.

BT partnered with Accenture to develop Dare2Share, an internal YouTube-style podcasting platform where employees are encouraged to create and upload short learning nuggets to their colleagues in either video or audio format. Dare2Share enables employees to learn from their peers in a just-in-time setting, as they can record video or audio and then upload to the internal sharing platform. Learning, via the videos and audio recordings, is disseminated through the organization via RSS feeds, podcasts, forums and other more traditional assets such as documents.

Staff are able to comment and rate the clips created, enabling the best learning to quickly rise to the top.

The Dare2Share programs provides a solution to most of the key components of mobile learning – contextualized rapid learning that does not rely on simply repurposing traditional content.

To find out more, read this case study at Towards Maturity

Eureka: (Xerox, 1990s)

Xerox really started this movement even earlier, back in the mid-1990s, when they began encouraging field engineers to share problems and challenges. This predated video sharing, but the stories are very similar: engineers in one country sharing tips that help out others miles away. Eureka was the first success story of knowledge-sharing within Xerox, and became the catalyst for numerous knowledge-sharing programs and tools.  The latest is their “Show, Share and Lead” platform; an internal video-sharing platform enabling employees to create their own videos highlighting best practice and share them with others on tablets and phones.

Problems of security and appropriateness are countered by the sharing nature of the program and the fact that you cannot post anonymously. Self-governance by peers is a strong motivating force when it comes to uploaded content.

More information is available at runstudios.


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